TikTok has once again proven itself to be a trendsetter in the world of music, offering a unique platform where artists can explode in popularity overnight. From dance challenges and lip-sync videos to heartfelt storytelling through songs, the platform is a hub for music discovery.
In 2024, several artists have risen above the noise, captivating millions with their innovative sound and relatable content. Let’s take a look at the standout TikTok music artists heading into 2025.
1. Addison Rae: The Multi-Talented Pop Sensation
Addison Rae’s journey from TikTok influencer to pop star is nothing short of inspiring. Known for her dance videos that captured hearts in 2019, Addison transitioned seamlessly into music with her debut single “Obsessed.” Fast forward to 2024, her latest hit “Diet Pepsi” has racked up over 110 million streams on Spotify, securing her position as a bona fide music artist.
Her charismatic stage presence and catchy tunes resonate deeply with her audience, proving that she’s more than just a social media personality. Want to see more of Addison’s musical journey? Check out her TikTok profile and read more about her music career on Billboard.
2. Odetari: Pushing Boundaries with Genre-Blending Hits
Odetari, whose real name is Taha Othman Ahmad, is a name you won’t forget if you’re active on TikTok. This Houston-born artist has been a consistent presence on the Billboard Hot Dance/Electronic Songs chart with tracks like “Good Loyal Thots” and “Narcissistic Personality Disorder.” Odetari’s music is a fusion of EDM, hip hop, and trap, embodying an experimental edge that keeps listeners on their toes.
His viral TikTok videos showcase snippets of his energetic performances and behind-the-scenes moments, adding to his allure as an artist who thrives in the limelight. Dive into Odetari’s unique world on TikTok.
3. d4vd: A Master of Heartfelt Storytelling
David Anthony Burke, known as d4vd, is only 19, but he’s already left an indelible mark on TikTok with his emotionally raw music. He started making songs to sidestep copyright strikes on YouTube, but his tracks “Here with Me” and “Romantic Homicide” resonated beyond what he could have imagined. His success led to a record deal with Darkroom and Interscope Records, and in 2024, he continues to top charts with singles like “Feel It.”
His journey exemplifies the unpredictable nature of TikTok fame and how personal storytelling can captivate an audience. Check out his latest videos on TikTok.
4. Lay Bankz: A Rising Star to Watch
Philadelphia’s own Lay Bankz is making waves with her unapologetically authentic music. Known for her viral hits “Ick” and “Tell Ur Girlfriend,” Lay’s sound blends rap and R&B with a sharp, youthful edge. She’s been working toward her breakout moment since age 14, and TikTok has been her biggest stage yet.
Her music reflects real-life experiences and a raw honesty that connects with her fans. To see why Lay Bankz is becoming a household name, visit her TikTok profile and read about her journey on Complex.
Related: Are you an up and coming musician? Check out how to build your TikTok profile for success.
5. PinkPantheress: The Queen of UK Underground
PinkPantheress has made a name for herself by turning UK underground sounds into short, catchy TikTok hits. Her signature mix of nostalgia and modern beats captured the hearts of millions with tracks like “Boy’s a Liar Pt. 2.” Though known for her reclusive nature, she’s not shy about sharing snippets of her creative process and new releases on her TikTok.
If you’re looking for music that blends emotional depth with dance-worthy vibes, PinkPantheress is your go-to artist. Visit her TikTok profile to experience her unique sound and explore more of her musical style on The Guardian.
6. Surf Curse: The Indie Rock Revival
It’s not often that indie rock bands find a second life on a platform dominated by pop and hip hop, but Surf Curse has managed just that. Their 2013 song “Freaks” became an anthem for TikTok’s nostalgic crowd, and in 2024, their track “Disco” has sparked a new wave of creative videos.
Visit Billboard for more on their story.
7. Abby Roberts: The Multi-Talented Content Creator
Abby Roberts is not just a makeup mogul; she’s also an accomplished singer. After gaining fame for her makeup tutorials and covers, Abby has carved out a space in the music scene with her own releases. With over 16 million followers, she has been using TikTok to promote her EP “Obscura,” which dropped in 2024.
Her videos often combine music, makeup, and relatable commentary, making her profile a must-follow for anyone who appreciates multi-dimensional talent. Discover more on TikTok and learn more about her music on NME.
The TikTok Music Scene Is On The Rise
TikTok continues to be a game-changer for artists looking to connect directly with their audience. As the app evolves, it’s exciting to see who will rise next, but for now, these musicians are setting the standard for what it means to go viral and build a career in the digital age.
For more insights and updates on the music world, visit Elicit Magazine and other great sources for up-to-date music news.